Why is Google Authorship Important?
Recently you may have noticed when doing searches in google that sometimes you see the author’s picture next to the search result so hopefully you’ve already caught on to the importance of Google Authorship. Google is constantly improving their search algorithms, and with their latest Panda and Penguin updates google is making talented writers more important. Google is trying to reward good content writers instead of rewarding websites with weak content and unnatural link building. The important thing to remember is that it all boils down to bringing more traffic to your blog. It is believed that a person is more likely to click on a link on the search results page if the author’s picture is displayed. [Continue reading]